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And that's what Sony is doing – it's decided to sell its PC business to investment fund Japan Industrial Partners.
The deal is slightly unusual therein Vaio isn't being sold to a different big PC brand – Sony previously said it had been discussing a venture with Lenovo.
The timing of the sale may prove prescient. Things are only getting to get tougher: as alarming because it is to admit, we all know the PC market is in huge decline – albeit a whopping 316 million PCs were sold in 2013, the market was down by 10%.Because at the time the worldwide laptop market was in decline and Apple was winning the high finish wherever Sony needed to play. The laptop business veteran year-over-year decline from FY12 to FY13. Instead, he aforementioned Sony's future rested on digital imaging, gaming, and mobile.
Sony To Exit laptop Business By marketing VAIO . Sony had lost concentrate on the laptop market, relative to alternative businesses.
Sony’s laptop business has long underperformed its alternative divisions. Indeed, once Kazuo Hirai took over as president and CEO of Sony in 2012, he didn’t even list PCs along of the company’s cornerstones. Instead, he aforementioned Sony’s future rested on digital imaging, gaming, and mobile.
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